George at ASDA set DeMontfort University Retail Buying students a live competition to create a catwalk inspired range that was commercially viable and would create a high amount of revenue.
The range is for Spring Summer and I chose to design the range influenced by Jaeger's Spring Summer collection.
Part of the project was to also show how the clothing would be arranged on a retail fixture which is seen at the front of George stores. Here I was able to explore different outfit options and arrange the clothing to help the customer put together key pieces.
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| Jaeger Moodboard |
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| Front of Fixture |
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| Back of Fixture |
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| Outfit and Mannequin Options |
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